2020
Melonn founded in Bogotá
About us
White Ghost started inside Melonn, a logistics company for online brands in Latin America with more than 500 people across Colombia, Mexico, and Chile. This is the story of how a whole company, not just its engineers, started building with AI, and of the place we had to build for that to work.
What we believe
We believe anyone in a company — technical or not — should be able to take an idea all the way to a useful, deployed app or agent, without taking their information out of their control and without buying another AI. White Ghost is the safe home for everything a team builds with the AI it already has.
The story
Melonn was founded in Bogotá in 2020 to run fulfillment for online brands: warehouses, packing, shipping, and the software that ties it all together. Hundreds of people in operations, sales, finance, and legal. Most of them do not program.
When AI assistants arrived, our people did not wait for engineering. Sales built calculators, finance built dashboards, legal built a contract reviewer. Useful things, built fast, by the people who needed them.
Every tool ended up somewhere different: one laptop, a Vercel account, a database on Supabase, a server on Railway. Users scattered, credentials scattered, small bills everywhere, and nobody could say what existed or who could open it. An app only its author can run is not an app yet.
One place where anyone in the company could publish what they built: a permanent link, a database, access rules, and the company sign-in in front. Today 99 applications run there, most of them built by people who do not program. One is the portal our legal team uses to review NDAs. A lawyer built it.
That place is White Ghost. We opened it so the person who just built something with Claude Code or Codex has somewhere to put it, and so that when the whole company starts building, someone can still see and control it all.
In numbers
2020
Melonn founded in Bogotá
3
Countries: Colombia, Mexico, Chile
500+
People at Melonn
99
Apps running on White Ghost inside Melonn